The 2026/27 West Bromwich Albion Away Jersey brings a bold new look to the Baggies, combining a striking red colourway with black detailing and a design inspired by the industrial heritage of the Black Country.

Produced by Macron, the new away shirt features a vibrant red base with tonal graphic detailing across the front and back. The design pays tribute to the region surrounding West Bromwich and its long industrial history, making this more than just an alternative match shirt.

The result is a distinctive Macron West Bromwich Albion Away Jersey 2026/27 that blends football tradition with local identity.

Bold Red West Bromwich Albion Away Shirt

The first thing that stands out about the 2026/27 away jersey is its vibrant red colour.

While West Bromwich Albion are traditionally associated with their famous navy and white stripes, the club has a long history of using different colours for away kits.

For 2026/27, Macron takes a much bolder approach with a predominantly red shirt, creating a strong contrast with the classic home colours.

Black Details and White Trim

The red body is complemented by black detailing around the collar, sleeve cuffs and side panels.

Thin white accents are incorporated into the collar and cuffs, adding contrast and helping define the edges of the design.

This combination of red, black and white gives the shirt a modern football aesthetic while keeping the overall design relatively clean.

Black Country Industrial Heritage

The key inspiration behind the West Brom 2026/27 Away Jersey comes from the Black Country.

The Black Country is the historic industrial region surrounding the West Midlands, and it has played an important role in the identity and development of the area.

Macron uses this local heritage as the foundation for the shirt's graphic design, creating a jersey that connects West Bromwich Albion with its surrounding community.

Red House Glass Cone Inspiration

One of the distinctive historical references associated with the design is the Red House Glass Cone in Wordsley, an important surviving symbol of the region's industrial past.

The graphic incorporated into the shirt reflects this connection to the Black Country's industrial heritage, giving the away jersey a story beyond its colours and football branding.

This local inspiration makes the shirt particularly interesting for supporters who appreciate football kits with a strong connection to their surroundings.

Tonal Graphic Design

The front and back of the jersey feature a tonal graphic pattern.

Rather than using a simple plain red design, Macron incorporates additional geometric and architectural elements into the shirt.

The tonal approach allows the pattern to remain relatively subtle while still giving the jersey considerable visual depth.

Macron Performance Construction

The 2026/27 West Bromwich Albion Away Jersey is produced by Macron, the club's technical partner.

Macron uses its Eco 3D Knit Matrix jacquard construction on the shirt, creating a structured texture across the fabric.

The material is part of Macron's Eco Fabrics range and is made using 100% post-consumer recycled polyester, combining football performance with a more sustainable material approach.

West Bromwich Albion Crest

The West Bromwich Albion crest appears on the chest alongside the Macron Hero.

The official replica version also includes the club's shirt sponsorship details, including Ideal Heating on the front and Barber Boss branding on the sleeves.

For supporters looking for a cleaner version, the club also offers different shirt configurations depending on the available product version.

A Modern Away Kit for the Baggies

The 2026/27 West Brom Away Jersey moves away from the traditional navy-and-white appearance and creates a completely different visual identity.

The red base, black accents and industrial-inspired graphic give the jersey a contemporary appearance, while the Black Country theme keeps it closely connected to the club's regional roots.

2026/27 West Bromwich Albion Away Jersey Features

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Why Choose the 2026/27 West Bromwich Albion Away Jersey?

Bold Red Design

The vibrant red base gives the Baggies a distinctive alternative to their traditional navy and white home colours.

Black and White Details

Black collar, cuffs and side panels are complemented by thin white trim for additional contrast.

Black Country Inspiration

The graphic design celebrates the industrial heritage of the Black Country and West Midlands.

Red House Glass Cone Heritage

The design references the historic Red House Glass Cone and the region's industrial past.

Macron Official Kit

The 2026/27 West Bromwich Albion collection is produced by Macron, the club's technical partner.

Eco 3D Knit Matrix

Macron's structured jacquard fabric gives the shirt a distinctive textured appearance.

Recycled Polyester

The shirt uses Macron's Eco Fabric made from 100% post-consumer recycled polyester.

Perfect For

• West Bromwich Albion supporters
• West Brom fans
• Baggies supporters
• Macron football shirt collectors
• Championship football fans
• English football supporters
• Black Country football fans
• West Midlands football fans
• West Brom jersey collectors
• Football shirt collectors
• Match days
• Stadium wear
• Football training
• Casual everyday wear
• Gifts for West Brom supporters

Frequently Asked Questions

1. Who makes the 2026/27 West Bromwich Albion Away Jersey?

The 2026/27 West Bromwich Albion Away Jersey is made by Macron, the club's technical partner.

2. What colour is the West Brom Away Shirt 2026/27?

The main colour is red, with black detailing and white trim.

3. What inspired the West Brom 2026/27 Away Jersey?

The shirt draws inspiration from the Black Country and its industrial heritage, connecting West Bromwich Albion with the region around the club.

4. What is the Black Country?

The Black Country is a historic industrial region in the West Midlands of England, closely associated with areas surrounding West Bromwich.

5. Does the West Brom Away Jersey have a pattern?

Yes. The red shirt features a tonal graphic design across the front and back.

6. What historical landmark inspired the design?

The design incorporates a reference to the Red House Glass Cone in Wordsley, a surviving symbol of the Black Country's industrial heritage.

7. Is the West Brom 2026/27 Away Jersey made by Macron?

Yes. Macron is West Bromwich Albion's technical partner and produces the club's 2026/27 match kits.

8. What material is the West Brom Away Shirt made from?

The official product information lists the shirt as 100% polyester, while Macron's Eco Fabric construction uses 100% post-consumer recycled polyester.

9. What sponsor is on the West Brom Away Shirt?

The official replica shirt features Ideal Heating as the main front sponsor and Barber Boss branding on the sleeves.

10. Is the West Brom Away Jersey suitable for football training?

Yes. The lightweight football construction is suitable for match days, training, supporter wear and casual everyday use.

2026/27 West Bromwich Albion Away Jersey

The 2026/27 West Bromwich Albion Away Jersey combines a bold red colourway with black and white detailing and a graphic inspired by the industrial heritage of the Black Country.

Produced by Macron, the shirt uses a structured jacquard construction and recycled-polyester Eco Fabric technology, bringing together modern performance and local identity.

The Black Country-inspired design gives this away shirt a unique story, while the red, black and white colour combination creates a strong modern appearance.

For West Bromwich Albion supporters, the 2026/27 Away Jersey is a bold Baggies shirt that celebrates both football and the industrial heritage of the region.