The 2026/27 West Bromwich Albion Home Jersey combines the traditional identity of the Baggies with modern Macron performance technology.

Produced by Macron, the new home shirt retains West Bromwich Albion's iconic navy and white vertical stripes, while introducing fresh red detailing around the collar, cuffs and side panels. The result is a classic WBA home design with a modern and dynamic finish.

For supporters of the Baggies, the 2026/27 home shirt represents a balance between tradition, modern football and the club's distinctive navy-and-white identity.

Classic Navy & White Stripes

The defining feature of the 2026/27 West Bromwich Albion Home Jersey is the club's traditional navy and white vertical stripe pattern.

These stripes are produced using sublimation printing, maintaining the instantly recognisable appearance associated with West Bromwich Albion home shirts.

Rather than completely redesigning the traditional look, Macron has chosen to refine it with modern technical details and contrasting red accents.

Red Trim Details

One of the most noticeable updates for 2026/27 is the addition of red detailing.

The knitted V-neck collar features navy blue and red detailing, while the same colour combination is repeated around the sleeve cuffs.

Red inserts are also incorporated into the sides of the shirt, creating a more dynamic silhouette while adding a third colour to the classic navy-and-white palette.

Macron Official West Brom Kit

The 2026/27 West Bromwich Albion Home Jersey is produced by Macron, the club's technical partner.

Macron has worked with West Bromwich Albion for the past two seasons and continues to combine the club's traditional identity with its latest football apparel technology.

For collectors, this makes the 2026/27 shirt another important entry in the modern Macron era of West Bromwich Albion kits.

Eco 3D Knit Matrix Fabric

The new home shirt uses Macron's Eco 3D Knit Matrix fabric.

This three-dimensional jacquard construction creates a subtle embossed effect, giving the jersey additional visual and tactile depth.

The fabric is designed to provide durability, comfort and natural stretch while maintaining the appearance of a premium football shirt.

Lightweight and Breathable Construction

Macron also incorporates Eco Micromesh and Eco Mesh elements into the shirt.

These lightweight mesh structures are designed to improve breathability during sporting activity, helping create a more comfortable jersey for football and everyday wear.

The combination of structured jacquard fabric and breathable mesh panels gives the 2026/27 shirt a balance between classic appearance and modern performance.

Sustainable Football Shirt

The 2026/27 West Brom Home Jersey is also part of Macron's wider sustainability approach.

The Eco Fabric construction uses 100% post-consumer recycled polyester, giving the shirt a more environmentally conscious material composition.

The official WBA product listing also identifies the shirt material as 100% polyester.

West Bromwich Albion Crest

The club crest appears on the left side of the chest, while the Macron Hero is positioned on the right.

The official replica shirt also features Ideal Heating branding on the front and Barber Boss branding on the sleeves.

The back of the neck includes the WBA abbreviation in navy blue italic lettering, adding another subtle reference to the club's identity.

A Traditional Baggies Home Shirt

The 2026/27 West Bromwich Albion Home Jersey does not attempt to replace the club's traditional identity.

Instead, Macron builds around the elements that supporters immediately associate with the Baggies:

• Navy and white stripes
• West Bromwich Albion crest
• Red detailing
• Macron branding
• WBA lettering
• Modern technical fabric

The result is a home jersey that feels unmistakably West Brom while still offering a fresh look for the new season.

2026/27 West Bromwich Albion Home Jersey Features

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Why Choose the 2026/27 West Bromwich Albion Home Jersey?

Classic Navy & White Stripes

The traditional vertical stripes remain the defining feature of the Baggies home shirt.

Red Details

Red detailing around the collar, cuffs and side inserts adds a modern contrast to the traditional navy-and-white design.

Macron Official Kit

The 2026/27 West Bromwich Albion kit is produced by Macron.

Eco 3D Knit Matrix

Macron's three-dimensional jacquard fabric gives the shirt a subtle embossed appearance and enhanced texture.

Breathable Construction

Eco Micromesh and Eco Mesh inserts help provide lightweight and breathable performance.

Recycled Polyester

Macron's Eco Fabric construction uses 100% post-consumer recycled polyester.

Perfect For

• West Bromwich Albion supporters
• West Brom fans
• Baggies supporters
• Macron football shirt collectors
• Championship football fans
• English football supporters
• West Midlands football fans
• West Brom jersey collectors
• Navy and white football shirt fans
• Football shirt collectors
• Match days
• Stadium wear
• Football training
• Casual everyday wear
• Gifts for West Brom supporters

Frequently Asked Questions

1. Who makes the 2026/27 West Bromwich Albion Home Jersey?

The 2026/27 West Bromwich Albion Home Jersey is made by Macron, the club's technical partner.

2. What colour is the West Brom Home Shirt 2026/27?

The shirt features the club's traditional navy and white vertical stripes, with red detailing around the collar, cuffs and sides.

3. Does the West Brom 2026/27 Home Jersey have red details?

Yes. Red detailing is incorporated into the V-neck collar, sleeve cuffs and side inserts.

4. Does the West Brom Home Shirt have stripes?

Yes. The shirt retains West Bromwich Albion's traditional navy and white vertical stripes.

5. What fabric does the 2026/27 West Brom Home Jersey use?

Macron uses its Eco 3D Knit Matrix three-dimensional jacquard fabric, together with Eco Micromesh and Eco Mesh elements.

6. Is the West Brom 2026/27 Home Shirt made from recycled materials?

Yes. Macron states that its Eco Fabric construction uses 100% post-consumer recycled polyester.

7. What sponsor is on the West Brom Home Shirt?

The official replica shirt features Ideal Heating on the front and Barber Boss on the sleeves.

8. Does the shirt feature the WBA abbreviation?

Yes. WBA appears on the outer back neck in navy blue italic lettering.

9. Is the 2026/27 West Brom Home Jersey suitable for football training?

Yes. The lightweight and breathable construction is designed for sporting performance as well as supporter and everyday wear.

10. What makes the 2026/27 West Brom Home Jersey special?

The shirt combines traditional navy and white stripes, modern red detailing, Macron's Eco 3D Knit Matrix fabric and recycled-polyester construction, creating a modern interpretation of the classic Baggies home shirt.

2026/27 West Bromwich Albion Home Jersey

The 2026/27 West Bromwich Albion Home Jersey keeps the Baggies' iconic identity firmly at the centre of its design.

Produced by Macron, the shirt features classic navy and white vertical stripes enhanced by red detailing around the collar, cuffs and side panels.

Modern technology comes through Macron's Eco 3D Knit Matrix jacquard fabric, Eco Micromesh and Eco Mesh construction, while the use of recycled polyester adds a more sustainable element to the shirt.

For West Bromwich Albion supporters, the 2026/27 Home Jersey is a classic Baggies design refreshed with modern Macron technology.